Outdoor children’s amusement facilities are an important and popular sector in amusement facility investment, but in actual selection, to choose the right facilities, you must first do a good job of market analysis of the project, so as to determine the direction and positioning, so as to lay a good foundation for future operations. First, conduct a statistical analysis of the customer groups around the project site to see how many potential customers there are, how far away the surrounding area is, whether the transportation is convenient, who are the competitors, how saturated the market is, etc. Specifically, what should be considered when opening a children’s park?
The market analysis of outdoor children’s amusement facilities is mainly carried out from the following aspects:
1. Site management: The operation is mainly based on the size and floor area of the facilities. Although large facilities occupy a large area, the overall effect is more shocking, which is easier to attract tourists’ attention and is the interest of customers to experience. Small amusement facilities are flexible to place and can be considered as a small part of the blank area in the entire park planning or as a corner embellishment.
2. Customer demand: Because we are talking about outdoor facilities, large and medium-sized children’s amusement facilities are more common. Large facilities run high, fast and shocking, which can make customers experience a more intense and novel feeling. Therefore, in outdoor amusement parks, large and medium-sized children’s amusement facilities are still the mainstream. Small amusement facilities are mainly common indoors, with low intensity, and are more suitable for younger children. If it is an outdoor amusement park, small facilities are generally purchased as auxiliary and complementary considerations.
3. Investment and income generation: Investment and income generation are the key concerns of investors. Large amusement facilities are expensive and occupy a large area, so the cost is naturally higher, but large and medium-sized facilities have stronger income generation capabilities. From the actual cases of many outdoor children’s amusement parks, many large and medium-sized amusement facilities often have a shorter payback period than small facilities and generate income faster. Therefore, investors can make decisions based on their own financial situation and project positioning and other factors, and cannot consider how to save costs and money based solely on the price of the facilities.
