Nowadays, parents are paying more and more attention to accompanying their children, and going to amusement parks for leisure has become a choice for many people. Children’s play equipment is an indispensable component of amusement parks. According to research, children who frequently play amusement equipment have a more outgoing personality, stronger social skills, and stronger hands-on abilities, which are very important benefits for their healthy growth. Operators may be thinking about how to make their amusement park stand out among peers? As the saying goes, “details determine success or failure”, so how to choose excellent/high-quality indoor children’s recreation equipment in details?
This article includes the following content:
1. Understand market demand
2. Understand the preferences of the population
3. Ensure quality and safety/safety
1、 Choose indoor children’s play equipment based on market demand.
One is to understand the development of amusement equipment in the entire industry, two is to research amusement parks in the region, and three is to understand the characteristics of consumer groups in the region. The three major functions of a brand all play a role at the level of consumer mentality. So the significance of building a brand is to exert influence on users’ minds, and creating influence is the core of brand strategy.
2、 Purchase amusement equipment based on the characteristics preferred by the target audience
Excellent/high-quality children’s play equipment should be attractive, interactive, and experiential. In order to make it easier for consumers to distinguish amusement companies and recognize them at a glance, they immediately influence their decision-making when making a purchase. For example, if there are two adjacent amusement parks, one is an IP amusement park and the other is a regular amusement park, for children, having a eye-catching and vivid IP on the storefront is more recognizable. From a certain perspective, amusement parks with IP content are also empowering brand recognition.
3、 Safety/Security is the first choice for all games
The safety/security of children’s playground equipment is an aspect that any children’s playground must consider. As we all know, children’s self-protection ability is relatively weak, so the amusement park is facing a group of children who have almost no safety awareness. Children’s playgrounds have very strict safety requirements. Children’s playground equipment should be equipped with prominent safety signs in the necessary places and locations, and there should be no exposed sharp edges, corners, burrs, or dangerous protrusions in areas that customers can touch.
We should pay more attention to the details of how to choose high-quality indoor children’s play equipment, considering all aspects from product to operation, in order to occupy our unique position in the fierce competition of children’s play market.
