How to start a good children’s playground? Driven by the national two child and three child policies, the children’s industry has enormous potential for growth, and the children’s market is becoming increasingly popular. Investors are eager to share a piece of the pie, making children’s playgrounds an unstoppable development trend. So, how can we make our children’s playground stand firm in this wave? Below, Aerospace Amusement Company will provide a brief analysis for everyone.
1. Cross format combination operation
If a person has no characteristics, they may be forgotten in the sea of people when you pass by them. Children’s playgrounds are no exception. If you simply purchase equipment and place it on the site, it is easy to be homogenized. A popular children’s playground must have its own characteristics in order to leave a deep impression on visitors.
2. The scope of consumption is no longer limited to children
Everything is for the sake of the child, everything is for the sake of the child, so parents are still willing to pay for their children. Parents can be brought together to participate in children’s entertainment, which not only increases their participation and makes them no longer feel bored, but also realizes parent-child interaction and enhances the relationship between parents and children.
3. Theme segmentation
Park staff can provide different services according to different consumer groups: for example, younger children may require more staff care. Business knows no boundaries, creatively exploring local and attracting foreign cultural elements to create unique products based on local conditions.
4. Integrate the industrial chain and achieve diversification
While refining our own business operations, we can also collaborate with other restaurants, shops, etc. to develop a complete system of the six elements of food, accommodation, transportation, tourism, shopping, and entertainment, connecting the entire industry chain and generating higher attractiveness to tourists. This can not only achieve the sharing of customer sources, but also increase potential revenue projects.
Amusement equipment manufacturers
Of course, in the actual operation of operating a theme park, it is still necessary to choose a profit model that is suitable for its own development based on its own situation. It is also possible to find patterns from the successful experience and failure lessons of China’s theme park development, strengthen the dominant profit model, and appropriately choose the coordination function of multiple profit models to achieve the maximization of theme park profits.
